We selected a group of influential bloggers with high followings on social media to promote the opening of our brand, Bingz. Through their reviews and live-streaming promotions, we created greater awareness of our brand and offered early bird promotions to their followers.
Quality Content with Wide Exposure. Along with the promotion by the bloggers, we also showcased the products and brand image of Bingz to their followers. This helped to enhance the brand's recognition and value by showcasing its culture and spirit.
Leveraging Multi-Ethnic Promotion. We utilized multi-ethnic promotion to spread the word about the opening of Bingz to a wider audience. By increasing the promotion effort on top of the natural foot traffic in the mall, we attracted more people to Bingz and its products.