We carefully chose a group of influential bloggers with large social media followings to promote the launch of our brand, Bingz. Through their reviews and live-streaming promotions, we heightened awareness of our brand and extended early bird offers to their followers.
Quality Content with Broad Exposure. In addition to the bloggers' promotions, we also presented Bingz's products and brand image to their followers. This elevated the brand's recognition and value and highlighted its culture and spirit.
We were leveraging Multi-Ethnic Marketing. We harnessed the power of multi-ethnic promotion to reach a broader audience for the opening of Bingz. By intensifying our promotional efforts alongside the mall's existing foot traffic, we successfully drew more visitors to Bingz and its products.