LAIFEN LANDS IN NORTH AMERICA
Laifen is a newly emerging hair dryer manufacturer in China, which in just a few years has become one of the top 3 selling hair dryer brands in China due to its outstanding product quality and key technologies. Not only that, but the quality of production in China's premium factories also gives Laifen the foundation to expand into the global market.
Laifen's positioning in China tends to be more towards e-commerce, which will definitely be unconvincing if moved to the North American market.
Influencer marketing, through KOL recommending, KOC sharing, and official advertising, helps expand the Chinese market and roll out with Costco.