CASE

SparkLease
A Fine Success by Refined Targeting

SparkLease is the largest auto dealership platform for Chinese Canadians in Canada, covering services such as leasing and buying of new or used vehicles. Our goal was to get the words out to customers who needed to buy or sell their cars. This was achieved through refined targeting that maximized conversion (Clickthrough Rate, CTR) and minimized Cost per Click (CPC).

10 Targeted Locations, 4 Services, 16 Campaigns.

1. We dived deep into user habits and possible roadblocks in their every interaction with the services. Keywords were extracted from our research.

2. We studied demographic trends by age groups in different targeted geographic locations

3. The advertising budget for SparkLease was calculated using a scientific method based on the weighted ratio of various age groups and services.

4. Multiple campaigns for different groups and services were set up at various budgets, optimized through locations, keywords, and copies, etc.

Service

• Consultation

• Digital Marketing Strategy

• SEM/PPC

• Youtube Ads

• Content Production

WE CARE
ABOUT RESULTS

​THE DATA COMES FROM
MONET MARKETING AUTOMATION SYSTEM