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Lecture

Digital Marketing

With the development of the Internet, the application of data in corporate branding and marketing has become more and more mature. This course will start with digital marketing knowledge and then explain in depth how to apply data to maximize marketing and branding.

Course outline

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Part 1: The era of data wins​

 

Part 2: Efficient access and acquisition

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Part 3: Data Flow Operations​

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Part 4: Data Analysis and Optimization of Conversion​

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Part 5: Potential customer development and customer retention

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Part 6: Data Operations for Brand Activities and Communication

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