Lecture

Digital Marketing

With the development of the Internet, the application of data in corporate branding and marketing has become more and more mature. This course will start with digital marketing knowledge and then explain in depth how to apply data to maximize marketing and branding.

Course outline

Part 1: The era of data wins​

 

Part 2: Efficient access and acquisition

Part 3: Data Flow Operations​

Part 4: Data Analysis and Optimization of Conversion​

Part 5: Potential customer development and customer retention

Part 6: Data Operations for Brand Activities and Communication