Holt Renfrew
Holt Renfrew
HR x The Westin x Yamaha
Long-term goal
Taking advantage of Mississauga to attract customers from Oakville, Burlington, Hamilton and other cities around Mississauga is the long-term strategy for HR Square One. Off-line events are just a starting point by now; great attention will be paid to multiple platforms and customized media products.
Customer Segmentation
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Chinese Immigration
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International Students
On-site Decoration and Interaction Activities
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Using traditional Chinese clothing “HAN FU” as the decoration features
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Exhibit photography works from Dr. Huang
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Exhibit traditional Chinese paintings from famous artists
Special interaction content #1: Yamaha piano performance
Special interaction content #2: Traditional Chinese Instrument
Luxury cars exhibition
Luxury jeweler exhibition
Problem
The brand popularity for HR Square One is relatively low among the Chinese Canadian community, instead of shopping here, people drive far away to Yorkdale.
Solution
Organizing high-end customized fashion purchasing events and making the pre-event content compelling and the deliverable is valuable and beneficial for HR Square One.
The Approach
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Influencer Marketing
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Content Production
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Email Promotion
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Web Development
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PR Strategy
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Event Photography
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Offline Event Plan and Organize
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Social Media Ads
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Social Media Management
