Holt Renfrew
Holistic Marketing Campaign for Holt Renfrew Targeting the Chinese-Canadian Demographic
Holt Renfrew, a leading luxury retail brand in Canada, identified a significant growth opportunity within the Chinese-Canadian community. Recognizing the influence and reach of platforms like RED and WeChat among this demographic, Holt Renfrew aimed to enhance its visibility and engagement through these channels. They sought a strategic partner to spearhead this initiative, and our team was tasked with the responsibility.
Objective: To raise awareness and generate interest in Holt Renfrew’s brand and its seasonal promotions among the Chinese-Canadian audience.
Our Services Included:
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Integrated Marketing Communications Planning: We devised a comprehensive strategy to ensure that Holt Renfrew's brand message was consistently communicated across all platforms.
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Content Management: Our team curated tailored content that resonated with the Chinese-Canadian community, considering their preferences, cultural nuances, and buying behaviour.
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Channel Acquisition: We strategically acquired prime advertisement slots on platforms like RED and WeChat, ensuring that Holt Renfrew's brand was prominently showcased in spaces frequented by the target audience.
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Offline Events: Recognizing the value of experiential marketing, we organized special in-store events tailored to the Chinese-Canadian clientele. These events not only showcased Holt Renfrew's latest collections but also celebrated Chinese festivities and traditions.
Results: Holt Renfrew witnessed a significant surge in brand recognition and engagement within the Chinese-Canadian community. Store footfall increased, especially during seasonal promotions and our specialized offline events. The campaign solidified Holt Renfrew's standing as a brand that not only offers luxury but also understands and values the cultural intricacies of its diverse clientele.
