Clothing Store in the Mall

Holt Renfrew

Holt Renfrew

HR x The Westin x Yamaha

Long-term goal

Taking advantage of Mississauga to attract customers from Oakville, Burlington, Hamilton and other cities around Mississauga is the long-term strategy for HR Square One. Off-line events are just a starting point by now; great attention will be paid to multiple platforms and customized media products.

Customer Segmentation

  • Chinese Immigration

  • International Students 

On-site Decoration and Interaction Activities 

  • Using traditional Chinese clothing “HAN FU” as the decoration features

  • Exhibit photography works from Dr. Huang

  • Exhibit traditional Chinese paintings from famous artists

Special interaction content #1: Yamaha piano performance

Special interaction content #2: Traditional Chinese Instrument

Luxury cars exhibition

Luxury jeweler  exhibition

Problem

The brand popularity for HR Square One is relatively low among the Chinese Canadian community, instead of shopping here, people drive far away to Yorkdale.

Solution

Organizing high-end customized fashion purchasing events and making the pre-event content compelling and the deliverable is valuable and beneficial for HR Square One. 

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The Approach

  • Influencer Marketing

  • Content Production

  • Email Promotion

  • Web Development

  • PR Strategy

  • Event Photography

  • Offline Event Plan and Organize

  • Social Media Ads

  • Social Media Management

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WE CARE
ABOUT RESULTS

500+

16,900+

560%+

VIP participated

Views

Revenue Boost

​THE DATA COMES FROM
MONET MARKETING AUTOMATION SYSTEM