By establishing a foundation of care, the audience will develop a greater level of appreciation.
When the functional requirements of the product have been excessively disseminated, emotional needs become the primary breakthrough point. We planned a summer carnival in the park at the start of the summer, predicting that parents would be more enthusiastic about bringing their children to the park following the lifting of pandemic restrictions. Simultaneously, we conducted an in-depth analysis of our customers' emotional needs, offering face painting, game props, snacks and drinks to appeal to a broader range of potential customers while gathering information on completed sales.
LingoAce is the world's largest Chinese education platform, committed to the field of overseas Chinese education for children. The target customers are very clear, and the preliminary online promotion plan has been completed. With the gradual slowing of online conversion rates, offline breakthroughs have once again emerged as the primary strategy for achieving rapid growth.